"Much more than a trip"
As part of the new models of the Backpacker Guides , enriched with color photos, the agency Dagobert has designed for the brand, a new signature putting the traveler in the heart of the guide and his next journey.
A new baseline deployed both through a brand book and a multi- media advertising campaign.
The agency signs a brand book and two visual featuring India and Burma meet.
Edited 2,000 copies These visuals are broadcast on public transport in Paris Common, in 5 editions of " 20 minutes ", and 200,000 bags of the Carrefour brand show , Backpacker partner.