How to raise its public and to stage its product in original way
When more than 50% of users say they edit their pictures before putting them on social media (Harris Interactive, January 2014), and when 8 out of 10 women edit their snaps before uploading them to social media so only their slimmest angles are shared, Dagobert has imagined a new campaign to the North US market, based on a viral video, teh redesign of teh svetol website and the social strategy of the brand.
The offbeat video shows a well-endowed woman desperately trying to remove her unsightly bumps with the famous retouching tools. The video invites to good resolutions and sends a clear message: body retouching is an illusion, losing weight becomes a natural reality with Svetol® !
To support the video, the Parisian digital agency imagined a website which could be the perfect showcase of brand’s positioning and image online. Illustrated, social, and user friendly, the website invites to discover Svetol®’’s universe in an animated and didactic way, while reserving a strategic place for social media.