Women don't have to choose between taking care of their skin or living their life.
All the project is based on this paradox, so this vision allows Caudalie to broadcast a different speech compare to the other brands which have a moralistic one.

Dagobert creates a communication plan includes a video to cry out ( available in 8 languages), an app Facebook to raise awareness and to personalize ( available in 10 languages)and a relay on the brand website and on the brand mobile website.

The device also includes an iPAD app "In Store" as a sales tool ( available in 9 languages), a mobile app to realize her own diagnostic on her smartphone and a set of online banners on women's magazine such as Grazia, Elle, Pure People, Au Féminin, etc...


For the launch of the new FP520  cream, Dagobert creates for Caudalie a new rendez-vous around the oxydation and offers to women to realize a personnalized clip about their 1000 lives on Facebook.

Every woman can choose 4 scenes which represent the most their typical day to discover their own movie whom they are invited to relay on social network.

Furthermore, Dagobert conceives and creates a digital press release for   journalists and bloggers to make them create their own movie " 1000 lives".



  • Launch
    events and promotion projects campaigns
  • Studies & benchmarks,
  • Strategic planning,
  • Digital planning,
  • Social Media & relationship marketing,
  • Digitalisation strategy & retail implementation,
  • Contents strategy,
  • Conception & ergonomy,
  • Digital ecosystem,
  • Brand architecture,
  • Web design,
  • Interfaces creation,
  • Motion design,
  • Print Creation,
  • Infography,
  • Contents,
  • Technical development,
  • Mobile strategy,
  • Display & banners,
  • SEO - SEA,
  • Community management,
  • Content management,
  • Monitoring & trends,
  • Prototypes


More than 38 800 users in 6 countries
More than 34 000 fans recruited thanks to the device
More than 1 million views on You Tube
More than 17 200 subscribers to the Caudalie newsletter
Best digital campaign for the launch of Polyphénol C15 during the Oscars 2015 of Cosmetique Magazine

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