Carita and the myth of snow white: the sleeping beauty wake anew
Embody its positioning, breathe new life to Carita by referring to its heritage and uniqueness.
Define the new brand identity through by drafting the Brand Book.
Deploy the new brand identity in all the communication materials (digital platform by publishing Carita.fr and Carita.com then .it and .uk extensions)
Decline the new brand identity on the print and point of sale materials.
The social media activation on social networks was the high point of the communication strategy imagined by Dagobert.