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Vision

Dagobert creates for Cacharel the first social webserie in the fragrance sector : Emma, brand ambassador, speaks about her personal life, her love story and Amor Amor...

production

Amor Amor by Emma Facebook Page became in december 2010, Emma public diary. A 20 years old girl, student in Paris, relates to her community everyday in three languages various subjects of her life : love, fashion and of course Amor Amor.

Fans interact with Emma. The story is in constant evolution thanks to a storytelling illustrated by pictures, to create actions and to recruit more fans.

The entire device includes mini-sites, FB applications, media planning, online banners on you tube.

implementation

  • Strategy
    & consulting
  • Social media
    & relationship marketing
10
  • Studies & benchmarks,
  • Strategic planning,
  • Digital planning,
  • Social Media & relationship marketing,
  • Digitalisation strategy & retail implementation,
  • Contents strategy,
  • Conception & ergonomy,
  • Digital ecosystem,
  • Brand architecture,
  • Web design,
  • Interfaces creation,
  • Motion design,
  • Print Creation,
  • Infography,
  • Contents,
  • Technical development,
  • Mobile strategy,
  • Display & banners,
  • SEO - SEA,
  • Community management,
  • Content management,
  • Monitoring & trends,
  • Prototypes

results

A fans base mutliplied by 20 with 700 000 fans in 2 years
Forbidden Kiss : a rate of 60% of feedbacks and 2,5 millions views in less than a month