Create the first social webserie in the fragrance sector to recruit fans, to retain them and to create traffic in store.
Dagobert creates for Cacharel the first social webserie in the fragrance sector : Emma, brand ambassador, speaks about her personal life, her love story and Amor Amor...
Amor Amor by Emma Facebook Page became in december 2010, Emma public diary. A 20 years old girl, student in Paris, relates to her community everyday in three languages various subjects of her life : love, fashion and of course Amor Amor.
Fans interact with Emma. The story is in constant evolution thanks to a storytelling illustrated by pictures, to create actions and to recruit more fans.
The entire device includes mini-sites, FB applications, media planning, online banners on you tube.
A fans base mutliplied by 20 with 700 000 fans in 2 years
Forbidden Kiss : a rate of 60% of feedbacks and 2,5 millions views in less than a month